Our Story

Old things made new. The past finding new life carrying tomorrow’s big ideas. We take yesterday’s paper and transform it into today’s paper so you can print new visions for tomorrow. Who would have thought that premium substrates could be made without cutting down trees? New Leaf Paper!

MISSION STATEMENT

The mission of New Leaf Paper is to be the leading national source for environmentally responsible, economically sound paper. We supply paper with the greatest environmental benefit while meeting the business needs of our customers. Our goal is to inspire — through our success — a fundamental shift toward sustainability in the paper industry.

HISTORY OF NEW LEAF PAPER

New Leaf Paper is the largest paper company in the United States focused exclusively on sustainable, superior papers. Since 1998, we have led the industry with environmentally responsible papers that compete aesthetically and economically with leading virgin-fiber papers. New Leaf Paper offers a wide selection of coated, uncoated and office papers, with 100% post-consumer recycled content (PCRF) and Forest Stewardship Council certification.

The paper industry is one of the most polluting and resource intensive industries in the world. It is responsible for over a third of worldwide timber harvest and over 40% of all landfill waste in the U.S. When New Leaf Paper was founded in 1998, the paper industry had demonstrated a high resistance to change. With low margins, a commoditized international market, and huge capital investment in the status quo, paper companies resisted efforts to integrate sustainable principles into their business practices.

New Leaf Paper was founded specifically to change this picture — with the mission of leading a shift toward sustainability in the paper industry. The company developed a unique approach to business, embedding its social and environmental values into every product line and every business relationship. New Leaf Paper’s innovative strategy is solving the classic “chicken or the egg” dilemma in the paper industry, in which both the supply side and the demand side of the market were unable to change their behavior. Leveraging the strength and clarity of the company’s mission, New Leaf Paper developed a market for truly environmentally responsible papers and served this market through leading product innovation.

Using this model, New Leaf Paper was first to market with 100% post-consumer papers of unparalleled brightness and printing specifications, including the first-ever 100% post-consumer recycled fiber (PCRF) coated papers, hybrid uncoated papers, book publishing papers and more. Its product innovation and market success has caused major paper manufacturers to take notice and to enhance the environmental design of their products — indirectly widening New Leaf Paper’s environmental impact. Thus, the company’s business activity both generates immediate environmental benefits and serves the company’s greater mission by pioneering markets and shifting the behavior of its competitors. New Leaf Paper strategy is one of continuous leadership and innovation in driving better and better environmental specifications in its products without losing sight of meeting the demands of the marketplace. This strategy has been critical in driving the company’s financial and social performance. Since its founding, the company has never sold any paper made with 100% virgin fiber, and every product line serves the company mission while meeting the business needs of our customers. New Leaf Papers are acid-free, have the highest recycled content and post-consumer recycled fiber content in each grade. In addition, New Leaf Papers are all processed chlorine free. During manufacture, New Leaf papers use up to 80% less water than virgin wood fiber paper.

New Leaf Paper also led the paper industry in quantifying the benefits of using post-consumer recycled fiber, with the New Leaf Paper EcoAudit(SM). Visit our EcoAudit(SM) page for more information.

New Leaf Paper has been widely recognized for our leadership, both in our environmental and design accomplishments. We strive to remain authentic and transparent in all that we do so that other companies can learn from our successes and work toward a similar mission of sustainability. New Leaf Paper continues to perpetuate our founding vision, developing the most sustainable premium papers available. Our team has over 180 years of combined experience in the printing and graphics industry. We will continue to be on press with you with every sheet of paper we produce.

A HISTORY OF FIRSTS

For the past decade, New Leaf has been leading a shift toward sustainability.

2014 / NEW LEAF INGENUITY

A 100% PCRF Uncoated paper with print characteristics similar to a coated sheet. Ingenuity set a new print standard for premium uncoated papers for both conventional and digital print reproduction while maintaining the highest sustainability levels possible.

2014 / NEW LEAF REINCARNATION

First 100% PCRF coated paper made in the USA. Reincarnation Silk and Matte rivals premium virgin wood papers with side-to-side print performance that reset the standard for coated recycled papers.

2012

New Leaf raises the bar of premium paper with the launch of Reincarnation 60% PCRF/100% recycled fibers coated paper

2006 / NEW LEAF SAKURA

First silk coated paper in the U.S. with 100% de-inked recycled fibers and 50% post consumer recycled fibers (PCRF) and PCF

2005

Three other paper companies followed our lead by launching similar products

2004 / NEW LEAF PRIMAVERA

First high-end gloss coated paper with 40% PCW and PCF

2003

950,000 copies of Harry Potter and the Order of the Phoenix printed on EcoBook 100

2003 NEW LEAF OPAQUE 100

First white opaque made with 100% PCW and PCF

2002

The three largest book printers in Canada were stocking EcoBook 100. Ten Canadian publishers were using EcoBook 100.

2001 / NEW LEAF ECOBOOK 100

First trade book paper made with 100% PCW and PCF

1999 / NEW LEAF ECOMATTE

First FSC certified coated paper, 50% de-inked recycled

1998 / NEW LEAF EVEREST

First bright white writing, text and cover made with 100% PCW and PCF

1998 / NEW LEAF REINCARNATION

First 100% recycled coated paper, 50% post-consumer waste (PCW) content and first processed chlorine free (PCF) coated paper.

FOUNDING B CORPORATION

New Leaf Paper is proud to be a founding Delaware Public Benefit Corporation, choosing to support business that aligns with our values. And as a founding B Corporation, New Leaf Paper is held to comprehensive and transparent social and environmental performance standards. We joined this movement to help the growth and success of a business community that is focused on the common good, not just profits. We believe that business has become more powerful than governments in shaping civilization and affecting our impact on the planet.

B Corporations use the power of business to solve social and environmental problems. Unlike traditional (C corporation) businesses that are beholden to shareholders and profits, B corporations are beholden to the greater good. B corporations must meet comprehensive and transparent social and environmental performance standards, institutionalize stakeholder interests, and build collective voice though the power of a unifying brand. Learn more about B Corporations.

New Leaf Paper was one of the first 81 companies to become a Certified B Corporation, make it a founding member of the growing B Corp community. We joined this movement to help create a business community that is committed to the highest standards of social and environmental responsibility. With this transparent set of standards and processes, we are excited about the potential for B Corporations to help drive the growth and success of a business community that is accountable for its actions.

OUR VALUES

Our core values are the heart of New Leaf Paper. They inform every decision, from business strategy to daily challenges. Our values are evident in all our business relationships. They are the foundation for our culture and our reputation in the market. With these values, we grow and succeed as a company and as individuals.

AUTHENTICITY

We champion the cause of building better values into business decisions. We hold ourselves and our products to the highest standards, and our credibility must be 100%. We are honest and upfront in our business relationships, and we act with integrity. We are transparent about what goes into our products. We share both our successes and our challenges, building authentic dialog and connections with all our business partners.

ENVIRONMENTAL LEADERSHIP

As environmental leaders, we are both educators and innovators. We teach the benefits of making environmentally responsible paper choices. We educate the marketplace about the imperative of changing our behavior today to manifest a sustainable paper industry tomorrow. We lead by example through our product innovation. Our market leading environmental product lines prove what is possible and open the way for competing products and a true market shift towards sustainability. Ultimately, our commitment to sustainability informs all our business activities, and we hope to make it the foundation of a new business paradigm.

?>