Water Waste
Choose clean water over wasted and polluted water.
Tree-based paper production is one of the biggest industrial water users. Producing recycled paper uses up to 55% less water than creating paper from virgin pulp. But choosing paper like New Leaf doesn’t just save water; it helps to keep it cleaner by eliminating the toxic byproducts that come from using chlorine.
New Leaf Paper makes its products without the use of chlorine or chlorine derivatives. Traditional paper mills use chlorine gas to bleach their products. This causes the formation of highly toxic byproducts, such as cancer-causing dioxins and other harmful organochlorides. These poisonous waste materials then leak into rivers and enter the animal and human food stream, causing adverse health effects, from cancer to birth defects and other reproductive problems. Recycled paper bleached without chlorine compounds is referred to as Processed Chlorine Free (PCF). All our uncoated papers are PCF, and the rest of our products are either PCF or Elemental Chlorine Free (ECF). ECF paper does not use chlorine in its elemental form (chlorine gas). Though is still uses chlorine compounds, there is a 94% reduction in dioxins.